Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from H&M, Maserati, Hers and more
A few highlights: H&M says “Let’s move” in a high-energy spot for its H&M Move sportswear line. (Jane Fonda, who has been helping to promote H&M Move since last summer, makes a brief appearance.) Maserati hypes its Grecale SUV. And Kristen Bell, the new mental health ambassador for Hers, talks about ending the stigma surrounding mental health care.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Flip or Flop, HGTV
Brand Overview for Last 30 Days
Impressions:
151,225,137
(25% of industry)
Est. TV Spend:
$1,165,949
(26% of industry)
Interruption Rate: 1.72%
Attention Index: 85 (15% more interruptions than avg.)
Premiered on: PGA Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
1,133,223
(8% of industry)
Est. TV Spend:
$16,140
(13% of industry)
Interruption Rate: 4.76%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Jersey Shore: Family Vacation, MTV2
Brand Overview for Last 30 Days
Impressions:
265,670,584
(14% of industry)
Est. TV Spend:
$1,130,100
(11% of industry)
Interruption Rate: 1.36%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Million Dollar Listing Los Angeles, BRAVO
Brand Overview for Last 30 Days
Impressions:
11,276,733
(<1% of industry)
Est. TV Spend:
$17,488
(<1% of industry)
Interruption Rate: 4.68%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: Flip or Flop, HGTV
Brand Overview for Last 30 Days
Impressions:
151,225,137
(25% of industry)
Est. TV Spend:
$1,165,949
(26% of industry)
Interruption Rate: 1.72%
Attention Index: 85 (15% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
