Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more
A few highlights: Ram Trucks says, “It’s time for you to be a Ram.” Gabrielle Dennis and Deon Cole once again argue about Gabrielle borrowing Deon’s Old Spice—this time at a family reunion. And Toyota wants you to know that every new Toyota comes with ToyotaCare, a two-year maintenance plan.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Noticiero Telemundo 52, Telemundo
Brand Overview for Last 30 Days
Impressions:
14,828,501
(7% of industry)
Est. TV Spend:
$18,837
(10% of industry)
Interruption Rate: 1.13%
Attention Index: 134 (34% fewer interruptions than avg.)
Premiered on: Keyshawn, JWill and Max, ESPN2
Brand Overview for Last 30 Days
Impressions:
507,942,546
(14% of industry)
Est. TV Spend:
$2,133,797
(14% of industry)
Interruption Rate: 1.43%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: NBA Basketball, ESPN
Brand Overview for Last 30 Days
Impressions:
1,951,164,619
(8% of industry)
Est. TV Spend:
$6,933,070
(4% of industry)
Interruption Rate: 2.51%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Law & Order: Special Victims Unit, USA Network
Brand Overview for Last 30 Days
Impressions:
264,461,541
(7% of industry)
Est. TV Spend:
$1,900,480
(7% of industry)
Interruption Rate: 2.97%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Ultimate Homes, Destination America
Brand Overview for Last 30 Days
Impressions:
928,792,055
(4% of industry)
Est. TV Spend:
$22,170,048
(13% of industry)
Interruption Rate: 3.36%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
