Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Infiniti says "Luxury should be lived in" in a commercial that's all about defying "the rules of luxury." Amazon shows how the video-chatting feature of its Echo Spot device can help you "drop in" on a friend. And Crown Royal presents actor Anthony Ramos as "the guy who's got it all" in a spot with the tagline "Live generously and life will treat you royally."

Today's TV Ad Highlights

Data provided by iSpot.tv

Amazon Echo: Bedtime Story

Premiered on: NCIS: Los Angeles, OXYGEN

Amazon Echo data for the last 30 days

Impressions: 444,354,112 (29% of industry)

Est. TV Spend: $10,428,344 (26% of industry)

Attention Score: 87.47

Attention Index: 61 (39% more interruptions than avg.)

Infiniti: Laws of Luxury

Premiered on: Planet Earth: The Making of Africa, BBC America

Infiniti data for the last 30 days

Impressions: 547,012,447 (2% of industry)

Est. TV Spend: $7,289,051 (1% of industry)

Attention Score: 86.04

Attention Index: 74 (26% more interruptions than avg.)

JBL: Request

Premiered on: Ridiculousness, MTV

JBL data for the last 30 days

Impressions: 11,483,337 (1% of industry)

Est. TV Spend: $166,539 (

Attention Score: 93.46

Attention Index: 115 (15% fewer interruptions than avg.)

Crown Royal: The Guy Who's Got It All

Premiered on: SportsCenter, ESPN

Crown Royal data for the last 30 days

Impressions: 203,078,424 (6% of industry)

Est. TV Spend: $2,832,534 (7% of industry)

Attention Score: 95.17

Attention Index: 103 (3% fewer interruptions than avg.)

NFL: Salute to Service: 2018 USO Tour

Premiered on: NFL Football, NFL Network

NFL data for the last 30 days

Impressions: 1,574,073,779 (52% of industry)

Est. TV Spend: $6,292,048 (18% of industry)

Attention Score: 89.40

Attention Index: 95 (5% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.