Watch the newest commercials on TV from TurboTax, Audible, Verizon and more
Published on January 22, 2019.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A trucker is inspired to "start something new" in his life by listening to "Learn Spanish With Paul Noble" on Audible. A mom explains to her daughter that "some things you just can't take back"—like a questionable tattoo—unless you got it from Aldi, which offers a "Twice As Nice" money-back guarantee. And TurboTax Free really wants you to know it's free.
Premiered on: The Real Housewives of Beverly Hills, BRAVO
ALDI data for the last 30 days
Impressions: 331,680,095 (26% of industry)
Est. TV Spend: $1,389,837 (20% of industry)
Attention Score: 92.93
Attention Index: 82 (18% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.