Brand Marketing

CMOs are cutting budgets—but social ad spend is on the rise

CMOs are grappling with budgets in a tight economy. (iStock)
May 22, 2023 05:30 PM

The tough economy is creating choppy waters for chief marketing officers as they map out their budgets. But an annual report delving into the CMO mindset from Gartner found that while most marketers are under pressure to cut costs, some areas, including social advertising, are still in growth mode.

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