One other road test that convinced him, he said, was that it goes over bumps like a non-EV vehicle.
“In a lot of EVs, you miss the weight of the engine in the front,” he said. “When you’re taking bumps, it feels a little tinny. This thing does not. It takes bumps like a Mercedes.”
The campaign, called “Changing Lanes,” comes at a critical time for VinFast. The company began trading on the Nasdaq on Aug. 15 and is expanding its U.S. operations. It recently broke ground on a new EV factory in North Carolina—a $2 billion project that should see production start in 2025.
“The VinFast team has worked tirelessly to bring new and unique EVs to the U.S. markets,” Madam Le Thi Thu Thuy, CEO of VinFast Auto, said in a statement. “Our new U.S. marketing campaign, ‘Changing Lanes,’ highlights the VF 8’s eye-catching design, unparalleled warranty and long list of premium, smart features that come standard—an exceptional value for EV drivers seeking something different.”