Media

Why Asian audiences are moving to connected TV at a faster rate

Nielsen’s “Seen, Heard, Valued” report was issued in advance of Asian American Native Hawaiian and Pacific Islander Heritage Month in May. (iStock)
April 25, 2023 01:30 PM

Asian audiences are adopting connected TV faster than any other ethnic group in the U.S., and at least part of the reason is likely the far greater representation of Asian actors in streaming programming compared to linear TV, according to a new report from Nielsen.

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