Pepsi Deploys Interactive Ad for Video Music Awards

NEW YORK (AdAge.com) -- MTV's Video Music Awards, known for featuring such risqu? images as Madonna locking lips with Britney Spears and an out-of-shape Ms. Spears faltering through a dance routine, have also gotten a reputation for employing the latest ad techniques. In years past, the show has featured live commercials, then multimedia ad plans that target young viewers who surf the web while watching TV. This year, it's an interactive commercial.