QVC Aims to Insert 'Q' Into Pop Culture

NEW YORK (AdAge.com) -- After 21 years, any brand could use a makeover. That was the approach Jeff Charney took when he was charged with creating the first-ever national advertising and marketing campaign for QVC, the home-shopping network. A cable TV staple since its launch in 1986, QVC has steadily grown in household carriage and sales to become the second-most-profitable network (CBS is first), according to a Broadcasting & Cable annual survey.