Amazon debuts boiler room campaign for ‘Thursday Night Football’ on Prime

A giant control panel will help Prime customize the creative each week. (Amazon Prime)

September 08, 2023 02:25 PM

It doesn’t take much to crank up excitement for NFL football. But Amazon does so instantly with the flick of a switch in its new campaign for “Thursday Night Football” on Prime, which will air in fresh executions all season long.

Latest News

Leo U.S. hires Cristina Reina as chief experience officer

The top 5 creative campaigns to know about right now

Inside top CMOs’ evolving AI and budgeting strategies

Why creative judging needs to evolve as fast as AI-generated work

Staying current is easy with newsletters delivered straight to your inbox.

See More in Media

How Revolt is changing its business model, and what it means for its upfront strategy

Why Liquid Death’s chief media officer pays special attention to the upper funnel

Warner Bros. Discovery restructures ad sales division under new ad chiefs

Why Netflix’s WWE ‘Raw’ has advertisers divided—and what media buyers are looking for in brand deals

Staying current is easy with newsletters delivered straight to your inbox.