Slate Backs Malcolm Gladwell Podcast, Hoping for 'Serial' Level Success

On Thursday, Malcolm Gladwell launched a podcast called "Revisionist History." The podcast, which Mr. Gladwell says he made in lieu of writing a book, re-examines past events that Mr. Gladwell thinks were misinterpreted the first time around. Even before anyone could listen to it, the 10-episode show was a hit. On Wednesday night, it was the top podcast series in iTunes, even though it consisted of nothing more than a three-minute introductory clip.