It's Summer and Marketers Hit the Beach

Promotions that supply beach gear live on beyond the initial weekend. Umbrellas and towels can be spotted on the beach throughout the summer or even years after an initial promotion.

By:

July 21, 2006 07:02 PM

NEW YORK (AdAge.com) -- Up and down the country's coasts and abroad, beach-goers this summer are sunbathing on Smirnoff towels or seeking shade under Verizon umbrellas.

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