The Atlanta shootings this week that left eight people dead, six women of Asian descent, has prompted a reckoning over the rising rates of Anti-Asian violence seen since the start of the pandemic. Brands, media companies and agencies have been reaching out to Asian, Asian American and Pacific Islander communities with statements of support and monetary donations. The largest effort so far comes from Verizon.
The telecommunications giant is committing to giving $10 million to organizations advancing social justice for the AAPI community, including donating $5 million in ad inventory through Verizon Media for media that advocates for Asian rights and mental health or promotes Asian-owned and run small businesses. The organizations include those on the front lines of the issue, such as Asian Americans Advancing Justice, the National Council of Asian Pacific Americans and the Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship.