DETROIT (AdAge.com) -- BMW of North America, which scored a major publicity coup with its groundbreaking online film series The Hire, has turned the story line's Driver character into a branded entertainment comic book series.
DETROIT (AdAge.com) -- BMW of North America, which scored a major publicity coup with its groundbreaking online film series The Hire, has turned the story line's Driver character into a branded entertainment comic book series.
Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.