Perhaps emboldened by the success of last week’s Pepsi Mango debut, PepsiCo’s flagship soft drink is back this week to usher in spring and tempt consumers’ taste buds with a new concoction: marshmallow cola.
Created in collaboration with Peeps, Pepsi’s newest limited-edition flavor launched yesterday and is tied to the nationwide #HangingWithMyPeeps sweepstakes that will award 10 grand prize winners who can demonstrate a show-stopping “Peepsonality.” (And no, the flavor is not an April Fools’ Day stunt.)
“We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite,” says Todd Kaplan, VP of marketing at Pepsi. The product will be available in miniature, pastel-colored three-packs, he adds.