The biggest social media trends of 2024 and what’s ahead in 2025

The “fully conscious baby” meme, Jools Lebron’s “very demure” catchphrase and the “Sephora kids” controversy were some of this year’s biggest viral moments. (@sobrizzle, @joolieannie and @emma_droog via TikTok)

December 18, 2024 10:00 AM

From January’s “Sephora kids” phenomenon to the proliferation of “holding space” memes following a viral interview from the “Wicked” press tour last month, 2024 was packed with social media trends that shaped the pop culture zeitgeist.

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