Lauren Greenfield opens Girl Culture Films, Snapchat's Ebsen moves into directing with Big Block

Lauren Greenfield, the director behind Always' #Like a Girl ad and the award-winning documentary "The Queen of Versailles," is opening Girl Culture Films, a production company aimed at amplifying female and diverse voices in the advertising world. Greenfield will serve as creative director and will run the company with her partner Frank Evers, who will serve as president. The company's roster a number of top female directors, including Catherine Hardwicke ("Miss Bala," "Twilight," "Thirteen"), Karyn Kusama ("Destroyer," "Girlfight"), Nonny de la Pena, who's known as the "godmother" of VR, Amy Berg, Maya Forbes, Marina Zenovich, the team of Rachel Grady and Heidi Ewing, Yance Ford and Lana Wilson.