How Erin Styles is promoting Spotify’s ads business

As Spotify ramps up its advertising business, Erin Styles is helping to spread the word to marketers about the platform’s new offerings. Styles leads PR and communications for Spotify’s advertising and B2B segments. In March, Styles, 35, organized widespread coverage for Stream On, Spotify’s creator-focused event showcasing new ways for artists to grow their followings. She also led communications efforts around Spotify Ad Analytics, the platform’s measurement service, which launched in June. See all of Ad Age’s 40 Under 40 honorees here Styles is a veteran at Spotify, having worked there since 2017 and in her current position since 2021. Previously, she held roles in the communications department at Publicis Media. The savvy that Styles has cultivated over her career was on full display at this year’s Cannes Lions International Festival of Creativity, where Spotify proactively released a study with the World Advertising Research Center (WARC) on how marketers feel about generative AI. The technology, of course, was all anyone could talk about at the event, and Styles ensured that Spotify, which is using generative AI itself, was involved in the conversation. At Cannes, Styles also coordinated a slate of informative daytime programming focused on creators, capped with roaring nighttime events featuring musical guests Foo Fighters, A$AP Rocky, Jack Harlow and others. “B2B outreach can be boring, but as a beloved brand, we can be a bit more fun and engaging,” Styles said. If you could have dinner with one person, alive or dead, who would it be and why? Sam Seder, Host of “The Majority Report” podcast, as he and his co-hosts have helped me understand the importance of civics and going beyond political discourse to drive impact on the local level. What are the top two social media sites you use on a regular basis? Reddit and YouTube comments section. What’s currently on your bedside reading list? “The Mothers” by Brit Bennett. What was the last show you binge-watched? “Succession.” At what age do you hope to retire? 40. Realistically hope to? 65. See all of Ad Age’s 40 Under 40 honorees here

How Erin Styles is promoting Spotify’s ads business

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