A-List & Creativity Awards

Dentsu Creative challenged TikTok to sing karaoke and revamped 7-Eleven for a new generation

Left, from top: Jamie Shuttleworth, chief strategy officer; Julie Scelzo, chief creative officer, Chicago and global chief creative officer, global accounts; Abbey Klaassen, CEO, Dentsu Creative U.S.; and Shawna Ross, chief strategy officer, Chicago. Right: Abi Evans, chief growth officer; Laurel Flatt, chief client officer Dentsu Creative U.S; Philip Gaughran, Americas corporate strategy officer and global creative strategy officer; and Rafael Rizuto, chief creative officer U.S. and Hispanic LATAM. (Dentsu Creative U.S.)

Gillian Follett

March 11, 2024 08:26 AM

If your TikTok feed was flooded with people singing along to Burger King’s catchy “Whopper Whopper” jingle last February, you can blame Dentsu Creative for making OKRP’s earworm even more inescapable.

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