Amy Wertheimer, executive producer at Mischief @ No Fixed Address, pulled off one of the most disruptive Super Bowl ads ever.

When Tubi planned a Big Game ad that would fake out millions of people, Wertheimer had only 24 hours’ notice to gather the crews for the shoot and fly to Miami to record the game’s announcers as if it were a live broadcast. Wertheimer picked up her third Super Clio for the spot. She also produced Tubi’s “Rabbit Hole” Super Bowl commercial.

Beyond the Big Game, Wertheimer also led production of Peet’s Coffee’s first 360 campaign, which required making a last-minute location change, dealing with the pouring rain and making sure everyone was ready to shoot when the rain stopped.

Wertheimer’s experience and professionalism impressed the judges. One called Wertheimer a “true production partner that cares.”