Traktor helped P&G brand Tide arguably win the Super Bowl in 2018 with the ”It’s a Tide Ad” campaign. Four different commercials with actor David Harbour resulted in an extravaganza that entertained viewers throughout the entire game. It was the most-tweeted campaign and picked up multiple awards including a Film Grand Prix at Cannes.
Traktor has since moved to Stink, but Rattling Stick’s long-standing directors continue to impress; Ringan Ledwidge turned password recall into a nightmarish gameshow in an ad for Apple’s iPhone X, while Daniel Kleinman brought emotional storytelling to the world of banking with adorable ad about a lost piggy bank for Santander. The company’s London office also opened its first dedicated music video department and created DirtyWork, a roster to support emerging talent.