The top 5 creative campaigns you need to know about right now

What should you do when people hate on your brand? Several marketers in this week’s Top 5 saw the upside in negative sentiment. Two other brands on the list put directing talent at the core of their new work. Plus, we had a typically inventive stunt from Maximum Effort, which recruited several brands to tie into the airing of “ALF” on Fubo. Below, check out more about this week’s Top 5 campaigns.