Curiosity found a way to rebrand itself and release interesting creative during the pandemic while winning 10 new clients and maintaining all of its employees.
See all of Ad Age's 2021 Small Agency Award winners here.
In a bold move, the agency staked its commission after winning creative duties for Native’s first big awareness campaign. The agency convinced the Procter & Gamble brand to let the agency not only handle creative but media and strategy as well as part of an integrated approach. During the course of the “No is Our Woah” campaign, Native accounted for 40% of all deodorant sold at Target, and a 5.4% increase in brand lift across core demographics.