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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's edition of Remotely, Workday Chief Marketing Officer Pete Schlampp goes inside the company's first Super Bowl commercial with Ad Age Editor Jeanine Poggi.
Workday, the enterprise software company used at many Fortune 500 companies, will be a newcomer to the Super Bowl ad game this year, with plans to air its first Big Game commercial. This comes as the way people work continues to evolve nearly three years since the beginning of the COVID-19 pandemic.
Workday saw an opportunity to reach a broader audience beyond its business clients. It plans to air a 60-second spot in the third quarter of the game and worked with Ogilvy on the creative.
Workday tapped "rockstars" for the campaign, with the first two teasers featuring Ozzy Osbourne and Gary Clark Jr. in an office setting. A third rockstar, Joan Jett, will also appear in the Super Bowl campaign.
Schlampp joins Remotely to give a sneak peek of the spot and discuss how Workday is using the Super Bowl to evolve the conversation around the future of work.
