TV Upfront

How DE&I media investments may be impacted by the economy

Magna’s third annual Equity Upfront was held earlier this month. (Parker Herren)
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February 14, 2023 10:00 AM

The entire TV marketplace is bracing for how economic uncertainty will impact upfront ad commitments as the industry heads into the spring selling season. Diverse-owned and targeted media particularly fear that brands' commitments to equitable investment might be among the first cuts, especially after two years of slow gains.

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