Watch: State Street's CMO on the future of Fearless Girl
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, Jeanine Poggi is joined by Stephen Tisdalle, chief marketing officer, State Street Global Advisors.
State Street Global Advisors has earned plenty of accolades for its "Fearless Girl" campaign, which was designed to garner attention for its efforts to increase gender diversity on corporate boards. The four-foot-tall bronze statue has evolved for the moment, donning a mask amid the pandemic and a lace collar to honor Justice Ruth Bader Ginsberg. State Street Chief Marketing Officer Stephen Tisdalle discusses what's next for Fearless Girl, b-to-b marketing in the pandemic and how the company is addressing diversity and inclusion within its ranks.