The end of the year is always a time for introspection, but it's also the chance for a fresh start. So we asked media, marketers and agency executives about the most pressing priorities for 2022—not just for their companies, but the industry as a whole. Their responses indicate that there are many issues still to be fully resolved, understood and tackled in the coming year, including talent retention, new approaches to diversity and inclusion and figuring out just how to navigate the metaverse. Here's what they had to say.
David Cohen, CEO of IAB
"My resolution is to make sure that we as an industry talk less and do more. I think that we have many planes that we need to land, whether that is in measurement, whether that is in national privacy reform, whether that is in fighting fraud, whether that is in us following where consumers are taking us.”