Creativity

Ad Age’s daily coverage of the industry’s top creative work, trends, people and companies.
Roundup
11 creative campaigns to know about today

Today's picks include an Aflac ad starring Deion Sanders and NBA Playoffs spots from Chime.

11 creative campaigns to know about today
Work
NBA commentators celebrate financial wins like buzzer beaters in Chime’s playoff spots
NBA commentators celebrate financial wins like buzzer beaters in Chime’s playoff spots
Work
Goodyear flexes its history from races to space in first ad under new leadership
Goodyear flexes its history from races to space in first ad under new leadership
Brand Marketing
Inside Motorola’s AI-focused Razr launch campaign with Coco Jones
Inside Motorola’s AI-focused Razr launch campaign with Coco Jones

Featured

Creativity
Director Michael Gracey on his career in commercials, from Evian to Apple

The Partizan director discusses the power of music and spectacle, and how his ads influence his feature films.

Director Michael Gracey on his career in commercials, from Evian to Apple
A-List & Creativity Awards
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Wieden+Kennedy mined truths and pushed buttons in a year of creative triumphs
Work
Guinness visits all 50 states in sweeping ‘Lovely Day’ campaign by Uncommon
Guinness visits all 50 states in sweeping ‘Lovely Day’ campaign by Uncommon

There are no stories in the River Offset Block

Work
NBA commentators celebrate financial wins like buzzer beaters in Chime’s playoff spots
Agencies
WPP says Trump tariffs haven’t impacted client spending
Tariff updates
Tariffs and recession fears—tracking the ad industry’s response to the economy