Tropicana : Arctic Sun

Survivors of 30 Days of Night get sun and OJ


Published On
Feb 25, 2010

Editor's Pick

BBDO Toronto made the sun shine on Inuvik, Northwest Territories, raising a 36 foot wide helium balloon over the northern town as it emerged from weeks of darkness

The marketers also provided a free carton of Tropicana to every household in the community. The effort is part of the brand's new Brighter Mornings for Brighter Days campaign.

About

Credits

Date
Feb 26, 2010
Brand:
Tropicana
Client:
Tropicana
Agency:
BBDO-Toronto
Creative Director:
Ian MacKellar
Copywriter:
Adam Bailey
Art Director:
John Terry
Agency Producer:
Dena Thompson
Creative Planner:
Dino Demopoulos
Production House:
Film Group-Vancouver
Production House:
Radke Film Group Toronto
Director:
Samir Mallal
Executive Producer:
Michael Haldane
Editorial Company:
Bijou Editorial
Editor:
Ross Birchall
Music:
Apollo Studio
Sound Design:
Apollo Studio
Studio:
Cherry Beach Studio
Engineer:
Inaam Haq
Music:
"The Great Escape" by Patrick Watson
Sound Design:
Ross Birchall
Sound Design:
Didier Tovel
Director, Photography:
Chris Mably

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Project Type
Tags