A 'phantom' takes the soccer world by storm in Nike's action-packed ad
Matthew Vaughn directs Neymar, Ronaldinho and more
Editor's Pick
Nike has fun with the idea of a mysterious soccer "phantom' in a celebrity-filled spot promoting its new PhantomVSN boot.
Created by Wieden & Kennedy Amsterdam and directed by blockbuster action pro Matthew Vaughn (director of "Layer Cake," the "Kingsman" films and "Kick-Ass"), the ad centers on the arrival--in a puff of black smoke--of a mysterious phantom-monster who tears it up on the soccer field. He/she becomes an urban legend as everyone whispers about what they can do--but who is it? Various players are suggested, including Kevin De Bruyne, Ronaldinho, Neymar, and female star Mal Pugh.
Actor Edward Holcroft, one of the "Kingsman" stars, plays the spot's soccer player protagonist, while Nigerian rap star WizKid, his posse Legendury Beatz and Tiwa Savage also appear. The music is a mashup between Genesis and Heavy Metal by Justice. Lights, smoke, CGI and even an octopus add up to an entertaining two-and-a-half minutes kicking off the new soccer season. Nike has been teasing the effort on social with the hashtag #AwakenThePhantom.
Credits
- Date
- Aug 13, 2018
- Shoot Supervisor:
- Adam Droy
- Shoot Supervisor:
- Barnes Barnsley
- Production Coordinator:
- Dan Crozier
- Line Producer:
- Supreetha Murthy
- Producer:
- Sean Francis
- Executive Producer:
- Alex Fitzgerald
- Executive Producer:
- Gemma Humphries
- Color Assistant:
- Thomas Mangham
- Colorist:
- James Bamford
- Design:
- Kenny Addeh
- Matte Painting:
- Jiyoung Lee
- Matte Painting:
- Can Y. Sanalan
- Matte Painting:
- Cameron Johnson
- Matte Painting:
- Henrik Holmberg
- Tracking Supervisor:
- Senthil Murugan Balasundaram
- 2D Artist:
- Theajo Dharan
- 2D Artist:
- Sole Martin
- 2D Artist:
- Rebecca Clay
- 2D Artist:
- Peter Hodsman
- 2D Artist:
- Olivia O'Neil
- 2D Artist:
- James Pratt
- 2D Artist:
- Georgina Ford
- 2D Artist:
- Fergal Hendrick
- 2D Artist:
- Declan Andrews
- 2D Artist:
- Dan Adams
- 2D Artist:
- Carl Norton
- 2D Lead Artist:
- Dan Adams
- 2D Lead Artist:
- Gianluca Di Marco
- 3D Artist:
- Shaik Azam
- 3D Artist:
- Sendil Kumar J
- 3D Artist:
- Rijo R
- 3D Artist:
- Rajan Ramakrishna
- 3D Artist:
- Karthik Viswanathan
- 3D Artist:
- Karthick Karuppaswamy
- 3D Artist:
- Jadheer T P
- 3D Artist:
- Gokul N
- 3D Artist:
- Bharat Ediga
- 3D Artist:
- Ananda Murthy
- 3D Artist:
- Amritha Raajendher
- 3D Artist:
- Will Burdett
- 3D Artist:
- Tony Atherton
- 3D Artist:
- Todd Akita
- 3D Artist:
- Sergio Xisto
- 3D Artist:
- Philippe Moine
- 3D Artist:
- Peter Agg
- 3D Artist:
- Pavel Mamichev
- 3D Artist:
- Nile Hylton
- 3D Artist:
- Maxime Cronier
- 3D Artist:
- Matthew Kavanagh
- 3D Artist:
- Maria Carriedo
- 3D Artist:
- Ludwig Ek
- 3D Artist:
- Kristian Olsson
- 3D Artist:
- Kevin Osullivan
- 3D Artist:
- Katherine Ross
- 3D Artist:
- Kate Gabrielova
- 3D Artist:
- Joshua Curtis
- 3D Artist:
- James Weston
- 3D Artist:
- James Hickey
- 3D Artist:
- James Hansell
- 3D Artist:
- Jack Powell
- 3D Artist:
- Giacomo Cavalletti
- 3D Artist:
- Evelina Dalin
- 3D Artist:
- Deniz Cinar
- 3D Artist:
- Dan Yargici
- 3D Artist:
- Carlo Carfora
- 3D Artist:
- Bethan Williams
- 3D Artist:
- Ashley Tilley
- 3D Artist:
- Antoine Mariez
- 3D Artist:
- Andreas Graichen
- 3D Artist:
- Alan Williamson
- 3D Lead Artist:
- Adam Droy
- Post Production:
- The Mill
- Music Company:
- MassiveMusic
- Title:
- MassiveMusic
- Artist:
- Justice
- Music:
- Justice Remix
- Sound Designer/Mixer:
- Raja Sehgal
- Audio Post:
- Grand Central Studios
- Producer:
- Tor Adams
- Editor Assistant:
- Patrick Walsh
- Editor:
- Paul Watts
- Editing Company:
- The Quarry
- Executive Producer:
- Dom Freeman
- Producer:
- Tim Wild
- Director of Photography:
- George Richmond
- Director:
- Matthew Vaughn
- Production Company:
- Black Label Production
- Business Affairs:
- Belen Jerez
- Business Affairs:
- Emilie Douqué
- Project Manager:
- Saskia van Zwieten
- Project Manager:
- Loes Poot
- Designer:
- Gustav von Platen
- Studio Director:
- Lizzie Murray
- Head of Design:
- Joe Burrin
- Account Manager:
- Fulvio Itagiba
- Account Director:
- Amber Martin
- Group Account Director:
- Alyssa Ramsey
- Group Account Director:
- Kathryn Addo
- Communications Planner:
- Hillary Heath
- Planning Director:
- Stephane Missier
- Assistant Producer:
- Sanne Van Hattum
- Broadcast Producer:
- Elissa Singstock
- Head of Broadcast Production:
- Joe Togneri
- Copywriter:
- Jake Barnes
- Art Director:
- Riccardo Rachello
- Creative Director:
- Evgeny Primachenko
- Creative Director:
- Craig Williams
- Executive Creative Director:
- Mark Bernath
- Executive Creative Director:
- Eric Quennoy
- Agency:
- Wieden & Kennedy-Amsterdam
- Brand:
- Nike
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