Wrapping Fail? Get A Gift Card, Says 7-Eleven

Canadian Pre-Roll For Retailer Targets Young Men Christmas Shopping

Published On
Dec 18, 2013

Editor's Pick

Sometimes, a simple message is just as effective as an all signing and dancing extravaganza when it comes to a seasonal ad. This pre-roll ad from 7-Eleven is a good example. We see a succession of badly wrapped presents, followed by the message "That's Why There's Gift Cards". The work, targeting young men, was created by Canadian agency One Twenty Three West.