Sign Your Steaks With This Personalized Grill Tool, Courtesy of JWT and Tramontina
Campaign for Cookwear Brand Allows You to Put Your Name On Your BBQ Masterpieces
Editor's Pick
If you're stuck for a Father's Day gift, this concept from Brazil sounds like an excellent idea-- even better, perhaps than a hot dog in bed?
For Brazilian cookware company Tramontina, JWT Brazil has created a personalized "signature iron" that allows people to brand their grilled foods with their own name. This gorgeously produced promotional film shows Argentine cook Francis Mallman doing some serious grilling with a tool that the agency fashioned for him; however, consumers can also order one of their own by going to Tramontina's "T store" in Rio de Janeiro (they'll come as a free promotional product if people purchase other barbecue products at the store). The tools have also been sent to chefs including Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Boulud and Pat LaFrieda.
The tool is that latest out-there idea from the agency-client team, who last came out with the Bible of Barbecue, a book whose pages were made of ingredients you could use on the grill.
Credits
- Date
- Jun 09, 2015
- Brand :
- Tramontina
- Client :
- Tramontina
- Agency :
- JWT - Brazil
- Chief Creative Officer :
- Ricardo John
- Head of Art :
- Fbio Simes
- Copywriter :
- Rodrigo Rocha
- Copywriter :
- Erick Mendona
- Copywriter :
- Fernando Duarte
- Copywriter :
- Lucas Tristo
- Art Director :
- Diego Vieira
- Art Director :
- Brunno Cortez
- Art Director :
- Robison Mattei
- Creative Director :
- Diego Wortmann
- Creative Director :
- Erick Rosa
- Planning :
- Barbara Zachi
- Creative Director :
- Mariana Borga
- Planning :
- Fernand Alphen
- Planning :
- Juliana Maaz
- Planning :
- Mariana Quintanilha
- Brand Leader :
- Lilian Chwartzmann
- Client Services :
- Camila Roveda
- Client Services :
- Fabricio Soares
- Client Services :
- Fernanda Knijnik
- Media :
- Aline Moda
- Media :
- Camila Rodrigues
- Media :
- Gian Silva
- Media :
- Lucas Cavalcante
- RTV Director :
- Mrcia Lacaze
- Agency Producer :
- Daniele Pizzo
- Graphics Producer :
- Flavio Colella
- Graphics Producer :
- Joo Ricardo
- Graphics Producer :
- Josiane Toniolo
- Graphics Producer :
- Flavio Schafer
- Production Company :
- Santa Transmedia
- Director :
- Gustavo Gripe
- Director :
- Patrcia Jaeger
- Photography Director :
- Fernando Bertolucci
- Art Direction :
- Letcia Bueno
- Producer :
- Rafael Klein
- Producer :
- Renata Munaretto
- Edition :
- Gabriel Honzik
- Finishing :
- Santa Transmedia
- Sound Production Company :
- Antfood
- Sound Production :
- Pedro Botsaris
- Sound Production :
- Lou Schmidt
- Sound Production :
- Vini Nunes
- Sound Production :
- Wilson Brown
- Photography :
- Leticia Remio
- Client Approval :
- Marcos Grespan
- Client Approval :
- Rosane Fantinelli
Need a credit fix? Contact the Creativity Editors