Sign Your Steaks With This Personalized Grill Tool, Courtesy of JWT and Tramontina

Campaign for Cookwear Brand Allows You to Put Your Name On Your BBQ Masterpieces

Published On
Jun 09, 2015

Editor's Pick

If you're stuck for a Father's Day gift, this concept from Brazil sounds like an excellent idea-- even better, perhaps than a hot dog in bed?

For Brazilian cookware company Tramontina, JWT Brazil has created a personalized "signature iron" that allows people to brand their grilled foods with their own name. This gorgeously produced promotional film shows Argentine cook Francis Mallman doing some serious grilling with a tool that the agency fashioned for him; however, consumers can also order one of their own by going to Tramontina's "T store" in Rio de Janeiro (they'll come as a free promotional product if people purchase other barbecue products at the store). The tools have also been sent to chefs including Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Boulud and Pat LaFrieda.

The tool is that latest out-there idea from the agency-client team, who last came out with the Bible of Barbecue, a book whose pages were made of ingredients you could use on the grill.

Credits

Date
Jun 09, 2015
Brand:
Tramontina
Client:
Tramontina
Agency:
JWT - Brazil
Chief Creative Officer:
Ricardo John
Head of Art:
Fbio Simes
Copywriter:
Rodrigo Rocha
Copywriter:
Erick Mendona
Copywriter:
Fernando Duarte
Copywriter:
Lucas Tristo
Art Director:
Diego Vieira
Art Director:
Brunno Cortez
Art Director:
Robison Mattei
Creative Director:
Diego Wortmann
Creative Director:
Erick Rosa
Planning:
Barbara Zachi
Creative Director:
Mariana Borga
Planning:
Fernand Alphen
Planning:
Juliana Maaz
Planning:
Mariana Quintanilha
Brand Leader:
Lilian Chwartzmann
Client Services:
Camila Roveda
Client Services:
Fabricio Soares
Client Services:
Fernanda Knijnik
Media:
Aline Moda
Media:
Camila Rodrigues
Media:
Gian Silva
Media:
Lucas Cavalcante
RTV Director:
Mrcia Lacaze
Agency Producer:
Daniele Pizzo
Graphics Producer:
Flavio Colella
Graphics Producer:
Joo Ricardo
Graphics Producer:
Josiane Toniolo
Graphics Producer:
Flavio Schafer
Production Company:
Santa Transmedia
Director:
Gustavo Gripe
Director:
Patrcia Jaeger
Photography Director:
Fernando Bertolucci
Art Direction:
Letcia Bueno
Producer:
Rafael Klein
Producer:
Renata Munaretto
Edition:
Gabriel Honzik
Finishing:
Santa Transmedia
Sound Production Company:
Antfood
Sound Production:
Pedro Botsaris
Sound Production:
Lou Schmidt
Sound Production:
Vini Nunes
Sound Production:
Wilson Brown
Photography:
Leticia Remio
Client Approval:
Marcos Grespan
Client Approval:
Rosane Fantinelli

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Project Type