Ben Affleck takes Dunkin' drive-thru orders, including one from Jennifer Lopez, in the coffee and donut chain's first-ever Super Bowl spot.
The 30-second spot, which ran in the first quarter, shows Affleck inside the restaurant, interspersed with shots of customers who are surprised to see Dunkin's famous fan manning the window when they pull up. The last customer is Lopez, who asks her husband if this is what he does when he says he’s at work. Lopez then proceeds to tell Affleck to “grab me a glazed.”
Affleck and Lopez came up with that closing line while filming in Medford, Massachusetts in January, said Dunkin' Chief Marketing Officer Jill Nelson.
“We couldn't think of a better person to partner with than the guy who has organically been the face of Dunkin' runs for years, Ben Affleck,” Nelson told Ad Age via email. “It was a bonus to have his wife make a cameo in the spot.”
Anomaly is the agency behind the ad, which apparently is one of its final pieces of work for the chain. Dunkin’ hired Leo Burnett last month. The commercial was directed by Affleck and produced by The Reserve Label.
The ad, appropriately named “Dunkin’ ‘Drive-Thru’ starring Ben Affleck,” was hinted at last month when Affleck, who grew up in Massachusetts and is a longtime fan of the chain, was seen manning the drive-thru window. Nelson later confirmed to Ad Age that the brand would run an ad, and Dunkin' posted about the campaign last week on Instagram and Twitter.
This isn’t the first time Dunkin’ has been associated onscreen with an Affleck. In 2016, Casey Affleck, Ben's younger brother, appeared in a “Saturday Night Live” skit that parodied a Dunkin’ ad.