Burger King lends its Instagram account to indie restaurants to help them during lockdown
In France the burger giant is reaching out to aid shuttered eateries in latest campaign from Buzzman
Dec 14, 2020
Following its efforts to encourage people to order from shuttered rivals like McDonald's and KFC last month, Burger King France is now reaching out to help independent restaurants—by lending them its Instagram account during the newest lockdown.
In its latest campaign via Buzzman, from now until January 21, while restaurants remain closed in France, Burger King says it will not post any of its own pictures on its Instagram handle, which boasts 328,000 followers. Instead, it will highlight several indie restaurants a day. Anyone who posts a photo of their signature dish with the hashtag #WhopperAndFriends can participate and Burger King will repost their picture, name and menu item.
The company says the effort is intended to show solidarity with the restaurant industry; it comes as many small independent restaurants are on the verge of failing after repeated shutdowns during the pandemic. France lifted some of its latest lockdown restrictions this weekend but President Macron has ordered restaurants to remain shut throughout the country until at least January 20.