Burger King’s ‘confusing times’ radio campaign evolves into a confusion-filled spot

Burger King is extending the message that these confusing times are the right time to try an Impossible Whopper from radio to film. In early March, the Home of the Whopper released a series of audio spots showcasing the inner thoughts of people during the pandemic. Now, there’s a video version from the perspective of director Juan Cabral. The film opens on a man opening his refrigerator while wearing a dress shirt and tie, headset, and underwear, otherwise known as the now-standard work-from-home attire. Later, another man finds himself stumbling into a real-life conversation. “He can’t mute, he can’t turn off his camera, he can’t pee while he listens. Confused,” the voiceover says. There’s even a woman who wants to go to the office, “but she also needs to work in pajamas.” The video, like the radio spots, comes from David Madrid. The voiceover work again comes from Edward Robinson, whose solemn cadence showcases the feelings millions have been having for more than a year. Like the radio versions, the commercial runs for more than a minute before it becomes clear that the pandemic truths are being dramatized as an ad for Burger King. Starting Monday, the video campaign will run in the U.S. The ad will also run in markets including Brazil, Chile, the Dominican Republic, Germany, Mexico, and the UK. In those areas, instead of the Impossible Whopper, it will promote the local plant-based version of the Whopper.

Burger King’s ‘confusing times’ radio campaign evolves into a confusion-filled spot

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