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This carbon-negative radio ad sounds odd, and that’s the point

(Skellefteå Kraft)
November 28, 2023 01:23 PM

Humans emit a small amount of carbon dioxide every time we exhale. And while that may just be a small fraction of the gas that the world collectively produces—said to now be over 37 billion metric tons of CO₂ each year—our breaths still add up over time.

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