Blake Anderson stars in an '80s parody for Dos Equis' Cinco de Mayo campaign

Films by Droga 5 promote limited edition Cinco de Equis cans

Published On
May 03, 2018

Editor's Pick

Dos Equis has teamed up with Funny or Die this year to celebrate Cinco de Mayo, with a couple of humorous videos starring actor Blake Anderson.

Created by Droga5, the films promote the brand's limited edition "Cinco Equis" cans for Cinco de Mayo--the joke being that it's basically the same Dos Equis beer with three more Xs on each can. The films are done in an '80s parody style with a synthed-up jingle (think Coke ads of that era) with people dancing on beaches, aviator shades and more, and Anderson inserting some foul-mouthed injections into the sunkissed fun.

While it's reasonably funny, we still miss the old Dos Equis advertising like its clever Dos de Mayo campaign-- even if Astral Tequila is doing its best to keep that going.

Credits

Date
May 03, 2018
Brand:
Dos Equis
Client:
Dos Equis
Agency:
Droga5-New York
Chairperson:
David Droga
Executive Creative Director:
Scott Bell
Creative Director:
Ryan Raab
Copywriter:
Ryan Snyder
Art Director:
Katie Willis
Junior Copywriter:
Jenny Yoon
Junior Art Director:
Maria Kouninski
Junior Copywriter:
James Gross
Junior Art Director:
Gianna DAmico
Group Design Director:
Devin Croda
Designer:
Erin Wilson
Senior Business Affairs Manager:
Whitney Vose
Producer, Media:
Aaron Matys
Print Producer:
Rose Mahan
Print Producer:
Alyssa Dolman
Group Director, Strategy:
Ramon Jimenez
Director, Strategy:
Nick Maschmeyer
Strategist:
Alexandra Cohen
Communications Strategy Director:
Yan Wang
Communications Strategist:
Clark Cofer
Group Data Strategist:
Andea Campbell
Data Strategist:
Joshua Gordon
Group Account Director:
Ed Rogers
Account Director:
Celeste Pulman
Account Supervisor:
Taylor Berry
Associate Account Manager:
Kenzie Grubbs
Project Manager:
Hillary Jordan
Associate Counsel:
Zachary Werner
Chief Corporate Affairs Officer:
Tara Rush
Senior Brand Manager:
Quinn Kilbury
Brand Manager:
Hannah Dray
Manager of Corporate Relations:
Kierstin Crane
Media Director:
Betsy Paynte
Production Company:
Funny Or Die

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Project Type
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