Blake Anderson stars in an '80s parody for Dos Equis' Cinco de Mayo campaign
Films by Droga 5 promote limited edition Cinco de Equis cans
Editor's Pick
Dos Equis has teamed up with Funny or Die this year to celebrate Cinco de Mayo, with a couple of humorous videos starring actor Blake Anderson.
Created by Droga5, the films promote the brand's limited edition "Cinco Equis" cans for Cinco de Mayo--the joke being that it's basically the same Dos Equis beer with three more Xs on each can. The films are done in an '80s parody style with a synthed-up jingle (think Coke ads of that era) with people dancing on beaches, aviator shades and more, and Anderson inserting some foul-mouthed injections into the sunkissed fun.
While it's reasonably funny, we still miss the old Dos Equis advertising like its clever Dos de Mayo campaign-- even if Astral Tequila is doing its best to keep that going.
Credits
- Date
- May 03, 2018
- Brand :
- Dos Equis
- Client :
- Dos Equis
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Executive Creative Director :
- Scott Bell
- Creative Director :
- Ryan Raab
- Copywriter :
- Ryan Snyder
- Art Director :
- Katie Willis
- Junior Copywriter :
- Jenny Yoon
- Junior Art Director :
- Maria Kouninski
- Junior Copywriter :
- James Gross
- Junior Art Director :
- Gianna DAmico
- Group Design Director :
- Devin Croda
- Designer :
- Erin Wilson
- Senior Business Affairs Manager :
- Whitney Vose
- Producer, Media :
- Aaron Matys
- Print Producer :
- Rose Mahan
- Print Producer :
- Alyssa Dolman
- Group Director, Strategy :
- Ramon Jimenez
- Director, Strategy :
- Nick Maschmeyer
- Strategist :
- Alexandra Cohen
- Communications Strategy Director :
- Yan Wang
- Communications Strategist :
- Clark Cofer
- Group Data Strategist :
- Andea Campbell
- Data Strategist :
- Joshua Gordon
- Group Account Director :
- Ed Rogers
- Account Director :
- Celeste Pulman
- Account Supervisor :
- Taylor Berry
- Associate Account Manager :
- Kenzie Grubbs
- Project Manager :
- Hillary Jordan
- Associate Counsel :
- Zachary Werner
- Chief Corporate Affairs Officer :
- Tara Rush
- Senior Brand Manager :
- Quinn Kilbury
- Brand Manager :
- Hannah Dray
- Manager of Corporate Relations :
- Kierstin Crane
- Media Director :
- Betsy Paynte
- Production Company :
- Funny Or Die
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