COP26 opened with harrowing, first-person scenes of climate change
Film using dramatic mobile phone films will air across social media
Editor's Pick
Climate change summit COP26 in Glasgow has begun, and as part of the opening ceremony a four-minute short film, featuring dramatic mobile footage of climate disasters, aired to delegates.
"Action This Day" was created by Harder Than You Think (HTYK), a London-based creative and production company formed by Greg Nugent and Godric Smith. Nugent directed the ceremony as well as the film, which serves as an eyewitness view on climate change using real footage of floods, fires and devastation, as well as contrasting film showing the beauty of the earth. It's set to a specially composed soundtrack by composer Steven Price, who won the Academy Award for his score for Alfonso Cuaron's "Gravity."
The film will air across social media, boosted by agreements with Bloomberg, WWF and with TikTok. It will also be played on digital screens across the U.K. Digital agency AnalogFolk also worked on the wider campaign, creating the full website hosting the "Earth To COP" film. It is also supporting all social activity, digital out-of-home, and digital assets provided for the ceremony itself.
Credits
- Date
- Nov 01, 2021
- Client :
- COP26
- Production Company :
- Harder Than You Think
- Digital Agency :
- AnalogFolk
- Created by :
- Greg Nugent
- Chief Operating Officer :
- Liz Sugg
- A partnership with :
- Bloomberg L.P.
- Business Director :
- Jemma Thompson
- Commercial Director :
- Nick Mercer
- Head of Digital :
- Morgan George
- Senior campaign Consultant :
- Simon Bristow
- Executive Assistant :
- Kimberley Smith
- Campaign Consultant :
- Jo Irwin
- Agency Producer :
- Lucy Wertheim
- Digital Designer :
- Darren Custance-Jones
- Motion Designer :
- Eve McQuaid
- Motion Designer :
- Paul Woodward
- Tech Lead :
- Francisco Jordao
- Tech Developer :
- Arturo Ramirez
- Tech Developer :
- Luis Montero
- Tech QA :
- Alexander Rodriguez
- Tech project manager :
- Danilo Mata
- Chief Strategy Officer :
- Matt Dyke
- Senior Strategist :
- Sofia Bodger
- Producer :
- Barnaby Spurrier
- Director :
- Matt Houghton
- Editor :
- Abolfazl Talooni
- Executive Producer :
- Charlotte Todman
- Composer :
- Steven Price
- Archive Producer :
- Aisling Conboy
- Production Manager :
- Paris Faro
- Senior researcher :
- Calum Campbell
- Researcher :
- Kirsty Asher
- Audio post production Studio :
- String and Tins
- Supervising Sound Editor :
- Will Cohen
- Sound effects editor :
- Kaspar Broyd
- Re-Recording Mixer :
- Lawrence Kendrick
- Audio Post Producer :
- Eimear Ni Ghuaire
- Audio Post Producer :
- Alina Miroshnichenko
- Picture post production studio :
- Framestore
- Post Production Producer :
- Sara Beckman
- Post Production Producer :
- Jake Saunders
- Data services manager :
- Nick Rafferty
- Post production senior editor :
- Carey Williams
- Flame Artist :
- Luigi Russo
- Head of grade :
- Steffan Perry
- Digital assets editor :
- Nic Lowicz
- Graphic Design :
- North Studios
- Offline edit facilities :
- Azimuth Post Production
- Captions and BSL production :
- Cambridgeshire Deaf Association
- BSL Translator :
- Daryl Jackson
- Translation services :
- TransPerfect Translations
- Accessibility consultant :
- Sinéad Burke
- Accessibility consultant :
- Haben Girma
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