COP26 opened with harrowing, first-person scenes of climate change
Film using dramatic mobile phone films will air across social media
Nov 01, 2021
Climate change summit COP26 in Glasgow has begun, and as part of the opening ceremony a four-minute short film, featuring dramatic mobile footage of climate disasters, aired to delegates.
"Action This Day" was created by Harder Than You Think (HTYK), a London-based creative and production company formed by Greg Nugent and Godric Smith. Nugent directed the ceremony as well as the film, which serves as an eyewitness view on climate change using real footage of floods, fires and devastation, as well as contrasting film showing the beauty of the earth. It's set to a specially composed soundtrack by composer Steven Price, who won the Academy Award for his score for Alfonso Cuaron's "Gravity."
The film will air across social media, boosted by agreements with Bloomberg, WWF and with TikTok. It will also be played on digital screens across the U.K. Digital agency AnalogFolk also worked on the wider campaign, creating the full website hosting the "Earth To COP" film. It is also supporting all social activity, digital out-of-home, and digital assets provided for the ceremony itself.