COP26 opened with harrowing, first-person scenes of climate change

Film using dramatic mobile phone films will air across social media

Published On
Nov 01, 2021

Editor's Pick

Climate change summit COP26 in Glasgow has begun, and as part of the opening ceremony a four-minute short film, featuring dramatic mobile footage of climate disasters, aired to delegates.

"Action This Day" was created by Harder Than You Think (HTYK), a London-based creative and production company formed by Greg Nugent and Godric Smith. Nugent directed the ceremony as well as the film, which serves as an eyewitness view on climate change using real footage of floods, fires and devastation, as well as contrasting film showing the beauty of the earth. It's set to a specially composed soundtrack by composer Steven Price,  who won the Academy Award for his score for Alfonso Cuaron's "Gravity."

The film will air across social media, boosted by agreements with Bloomberg, WWF and with TikTok. It will also be played on digital screens across the U.K. Digital agency AnalogFolk also worked on the wider campaign, creating the full website hosting the "Earth To COP" film. It is also supporting all social activity, digital out-of-home, and digital assets provided for the ceremony itself. 


Nov 01, 2021
Client :
Production Company :
Harder Than You Think
Digital Agency :
Created by :
Greg Nugent
Chief Operating Officer :
Liz Sugg
A partnership with :
Bloomberg L.P.
Business Director :
Jemma Thompson
Commercial Director :
Nick Mercer
Head of Digital :
Morgan George
Senior campaign Consultant :
Simon Bristow
Executive Assistant :
Kimberley Smith
Campaign Consultant :
Jo Irwin
Agency Producer :
Lucy Wertheim
Digital Designer :
Darren Custance-Jones
Motion Designer :
Eve McQuaid
Motion Designer :
Paul Woodward
Tech Lead :
Francisco Jordao
Tech Developer :
Arturo Ramirez
Tech Developer :
Luis Montero
Tech QA :
Alexander Rodriguez
Tech project manager :
Danilo Mata
Chief Strategy Officer :
Matt Dyke
Senior Strategist :
Sofia Bodger
Producer :
Barnaby Spurrier
Director :
Matt Houghton
Editor :
Abolfazl Talooni
Executive Producer :
Charlotte Todman
Composer :
Steven Price
Archive Producer :
Aisling Conboy
Production Manager :
Paris Faro
Senior researcher :
Calum Campbell
Researcher :
Kirsty Asher
Audio post production Studio :
String and Tins
Supervising Sound Editor :
Will Cohen
Sound effects editor :
Kaspar Broyd
Re-Recording Mixer :
Lawrence Kendrick
Audio Post Producer :
Eimear Ni Ghuaire
Audio Post Producer :
Alina Miroshnichenko
Picture post production studio :
Post Production Producer :
Sara Beckman
Post Production Producer :
Jake Saunders
Data services manager :
Nick Rafferty
Post production senior editor :
Carey Williams
Flame Artist :
Luigi Russo
Head of grade :
Steffan Perry
Digital assets editor :
Nic Lowicz
Graphic Design :
North Studios
Offline edit facilities :
Azimuth Post Production
Captions and BSL production :
Cambridgeshire Deaf Association
BSL Translator :
Daryl Jackson
Translation services :
TransPerfect Translations
Accessibility consultant :
Sinéad Burke
Accessibility consultant :
Haben Girma

Need a credit fix? Contact the Creativity Editors