LG Remakes 'Damn, Daniel!' Using Its V20 Smartphone

Campaign Will Give New Life to Shaky Internet Clips

Published On
Sep 22, 2016

Editor's Pick

LG has "remastered" the viral "Damn, Daniel!" meme from earlier this year, as part of a campaign for its LG V20 smartphone that's all about giving iconic internet clips a glossy new look.

The first film, by the New York office of Dutch agency Superheroes, remakes the original shakily-filmed video, which featured a high school boy commenting on his buddy Daniel's fashion choices, with fresh audio and video recorded on the LG V20. The new film features the two original creators set to the soundtrack of a super-smooth '90s R&B group, who serenade the pair with a grand piano as they reenact the viral (a glossy-looking Daniel flashing a smile at passing ladies for good measure). It concludes with the line: "You may not be this smooth, but your next video will be."

Rob Zuurbier, partner and managing director of SuperHeroes New York, said in a statement: "What better way to pay tribute to the virals we love, than to remaster them with modern technology? Working with these Internet phenoms and their original content really shows how far smartphone videography has come, even in the past few years."

The campaign promises to remake two other big viral hits in the coming weeks ahead of the smartphone's U.S. launch on Oct. 10. All the films are directed by Richard Farmer at Move Films, with music production by Squeak E. Clean.


Sep 22, 2016
Brand :
Client :
Agency :
Managing Director/Partner :
Rob Zuurbier
Creative Strategist :
Production Company :
Move Films
Director :
Richard Farmer
Director, Photography :
Michael Parry
Executive Producer :
Michael Abbott
Producer :
Michael Rodriguez
Post Production Company :
Therapy Studios
Executive Producer :
Joe DiSanto
Producer :
Margaret Ward
Editor :
Kristin McCasey
Additional Editing :
Jake Shaver
Editing Assistant :
Maureen Marchetti
Animator :
Dustin Bowser
Animator :
Anthony Maiuri
Colorist :
Robert Curreri
Flame Artist :
Rachel Moorer
Flame Assistant :
Teddy Wirtz
Mixer :
Jeff Fuller
Mix Assistant :
Brandon Kim
Music Company :
Squeak E. Clean Studios
Creative Director :
Rob Barbato
Executive Producer :
Amy Crilly
Music Composer :
Charles Rojas
Client :
Matthew Ward
Client :
Amanda Wilson

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Project Type