Disney and Airbnb are recreating Winnie-the-Pooh's home as a "Bearbnb" as part of 95th anniversary celebrations of the beloved character.
The "Bearbnb" is situated in Ashdown Forest, England, the inspiration for author A.A. Milne's "Hundred Acre Wood." It was designed by Disney-appointed Winnie the Pooh illustrator, Kim Raymond, who has been drawing the iconic bear for over 30 years.
Raymond takes inspiration from the original illustrations of E.H. Shepard; as in the books, Pooh's recreated home has exposed tree branches wrapped around the doorway with "Mr. Sanders" inscribed above, pots of "hunny" in the cupboards as well as bespoke themed wallpaper.
As far as activities go, guests can play "Poohsticks" (a sticks-throwing game Milne introduced in "The House at Pooh Corner") on the nearby bridge that inspired the story—something the house rules say is "mandatory." Visitors can also go on a guided tour of the Hundred Acre Wood. As well as "hunny," the house is also stocked with "wellness" equipment such as yoga mats and throws, though we're not sure Pooh ever did yoga, given as he was to indolence and eating. Still, mindfulness might have been good for Eeyore. Guests are also encouraged to take "multiple naps."
The "Bearbnb" house can be booked for one night by a family of four on either Sept 24 or 25 via airbnb.com/winniethepooh (booking goes live on Monday Sept. 20, for U.K. residents only).
It's the latest in a long series of themed listings by Airbnb with different brands and properties; in the past, we've seen stays such as Van Gogh's bedroom together with the Chicago Institute of Art, Downton Abbey and a scary night in the Paris catacombs on Halloween. While such lodgings have mainly been on hold during the pandemic, Airbnb also did team up with “the world’s last Blockbuster" in 2020 to give guests a chance to max out on videos for a "socially-distanced movie night."
Airbnb isn't the first tie-up with Winnie-the-Pooh this year; earlier this year Lego unveiled a 1,200 piece construction set for Pooh's house, with minifigures of Pooh, Piglet, Rabbit, Tigger and Eyeore.