Electronic Arts' launch spot for 'FIFA 20' celebrates the 'wrong' way to play soccer
Ad by Adam&Eve/DDB features game innovators including Megan Rapinoe and Raheem Sterling
Sep 30, 2019
A new Electronic Arts spot marking the launching of its FIFA 20 game shows the likes of Megan Rapinoe, Raheem Sterling and Jadon Sancho all demonstrating the "wrong" way to play soccer.
The ad, by Adam&Eve/DDB with production via Pulse, centers on the message that the real innovators in the game are those who play "wrong." They include the kids in the street with a makeshift soccer field or the wrong-look kit, Rapinoe as the "wrong influence" or Sterling with the "wrong size" and having the wrong tattoos. Playfully, there's even a clip of boxer Antony Joshua playing the "wrong sport." "Wrong's the new right," it proclaims.
The film is part of a global campaign calling on players to “Break New Ground”. It highlights the fact that, with the addition of the street football in the “Volta Football” game mode in FIFA 20, players can play their own way and be more creative.