Electronic Arts' launch spot for 'FIFA 20' celebrates the 'wrong' way to play soccer
Ad by Adam&Eve/DDB features game innovators including Megan Rapinoe and Raheem Sterling
Editor's Pick
A new Electronic Arts spot marking the launching of its FIFA 20 game shows the likes of Megan Rapinoe, Raheem Sterling and Jadon Sancho all demonstrating the "wrong" way to play soccer.
The ad, by Adam&Eve/DDB with production via Pulse, centers on the message that the real innovators in the game are those who play "wrong." They include the kids in the street with a makeshift soccer field or the wrong-look kit, Rapinoe as the "wrong influence" or Sterling with the "wrong size" and having the wrong tattoos. Playfully, there's even a clip of boxer Antony Joshua playing the "wrong sport." "Wrong's the new right," it proclaims.
The film is part of a global campaign calling on players to “Break New Ground”. It highlights the fact that, with the addition of the street football in the “Volta Football” game mode in FIFA 20, players can play their own way and be more creative.
Credits
- Date
- Sep 30, 2019
- Client :
- Electronic Arts
- Agency :
- Adam & Eve/DDB
- Group Senior Producer :
- Anthony Doyle
- Senior Producer :
- Andy Gillooley
- Senior Creative Director :
- Paul Marr
- Creative Director :
- Tom Gent
- Senior Director of Strategy :
- David Jackson
- Senior Brand Manager :
- Josh Farber
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Creative Director :
- Tim Vance
- Creative Director :
- Paul Knott
- Copywriter :
- Richard Gayton
- Art Director :
- Darren Beresford
- Agency Producer :
- Ben Sharpe
- Agency Producer :
- Rosie Grayson
- Agency Producer :
- Nia Maclean
- Agency Producer :
- Nikki Cramphorn
- Planner :
- Martin Beverley
- Planner :
- David Mortimer
- CEO :
- Mat Goff
- Managing Partner :
- Mike Stern
- Business Director :
- James Derrick
- Account Director :
- George Fox
- Account Manager :
- Jake Gidley
- Legal Council :
- Trine Odin
- Designer/Typographer :
- Alex Fairman
- Designer/Typographer :
- Roberto Celentano
- Motion Graphics :
- George Fowler
- Motion Graphics :
- James Ireland
- Media Agency :
- Msix
- Production Company :
- Pulse Films
- Executive Producer :
- Lucy Kelly
- Producer :
- Lucy Gossage
- Cinematographer :
- Tat Radcliffe
- Director of Photography :
- Tat Radcliffe
- Editing Company :
- Trim Editing
- Editor :
- Paul Hardcastle
- Editor :
- Magdalena Plugowska
- Post Production :
- The Mill
- Post Producer :
- Alex Fitzgerald
- Post Producer :
- Dan Crozier
- 2D Artist Lead :
- Gianluca Di Marco
- 2D Artist Lead :
- Venuprasath D
- 3D Artist Lead :
- David Hempstead
- Colorist :
- James Bamford
- Music Supervisor :
- Raphaella Lima
- Audio Post Production :
- Factory
- Recording Engineer :
- Phil Bolland
- Sound Producer :
- Deborah Whitfield
- Soundtrack name and composer :
- “Offence”, performed by Little Simz
- Written by :
- Simbiatu Abisola Abiola Ajikawo
- Written by :
- Dean Wynton Josiah Cover
- Written by :
- Cleopatra Zvezdana Nikolic
- Music remix for advert by :
- Mad Planet
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