ESPN creates 'Flow Chart' for lacrosse-themed 'It's Not Crazy' campaign
May 02, 2013
ESPN spotlights the totally not crazy world of lacrosse in its latest iteration of the "It's Not Crazy, It's Sports" brand campaign, via Wieden & Kennedy New York.
In lacrosse, "Flow" refers to the hair that hangs below the helmet of a lacrosse player -- not the best term, maybe, but there you have it. An interactive experience celebrates all things "Flow," and lets you download a ruler to measure your flow, and explore flows of all shapes and sizes.