You'd think Samsung was launching a new video game from the feel of the epic first episode of "Galaxy 11," the brand's ongoing global marketing campaign. It takes the form of a "winner takes Earth" football match between the world's greatest soccer players and a scary alien race, known as the Hurakan.
Created by Cheil and R/GA and produced out of Psyop, the film clocks in at just over seven minutes and shows the first half of the big showdown. With an otherworldly aesthetic, the short features players like Lionel Messi, Wayne Rooney and Landon Donovan armed with Samsung devices facing off against their fantastically creepy E.T. foesin a match narrated by football commentator Martin Tyler. The second (and final) episode will be released in the coming weeks.
There's also a "Galaxy 11 Anthem," a music video that rallies fans, and a microsite that lets you "join the team" by signing your name and location.