A helpful voyeur sends creepy presents in this spooky cybersecurity experiment

The timing of these gifts is a little too perfect

Published On
Apr 18, 2018

Editor's Pick

Privacy concerns these days center on freely-shared data--pictures and posts meant for friends and loved ones but collected for the benefit of marketers or fraudsters. Of all the scary things on the web, the old-fashioned internet creeper ranks pretty low. But hundreds of thousands of people have unsecured, internet-enabled cameras, allowing hackers and even casual voyeurs an unrestricted view into their daily lives.

To illustrate this point, online security outfit Uppersafe began an uncomfortably simple demonstration. Along with French agency Herezie Group, they spent a week secretly monitoring 20 webcams streamed on publicly available websites. They noted the needs and habits of unsuspecting homeowners and tracked their IP addresses to find out exactly where they lived. Then, in the spookiest act of altruism we've ever seen, they sent mail.

To a woman who struggled to plug in her phone, a longer cord. To a man who broke a glass, a replacement. A woman who ran out of ketchup received a refill. Each package met a need no one else could have known about, and only by calling a phone number on the box could recipients find out who had been watching them.

Of the 20 unwitting subjects, eight allowed their voiced and blurred faces to be used in the campaign. But all of them should be reexamining their firewalls.

Credits

Date
Apr 18, 2018
Brand:
Uppersafe
Client:
Uppersafe
Agency:
Herezie - Paris
Chief Operating Officer:
Pierre Callegari
Chief Executive Offier:
Andrea Stillacci
Executive Creative Director:
Baptiste Clinet
Associate Creative Director:
Joseph Dubruque
Associate Creative Director:
Axel Didon
Associate Creative Director:
Raphael Stein
Copywriter:
Adrien Perrot
Copywriter:
Arthur Pelletey
Art Director:
Adrien Perrot
Art Director:
Arthur Pelletey
Director:
Cyril Haoual
Post Production:
Sonia Presne
TV Producer:
Tanya Kozlova
Print Producer:
Emmanuelle Sannier
Account Director:
Laurence Cornet
Account Manager:
Anne Grouios
Chief Executive Offier:
Nicolas Thibaut
Founder:
Nicolas Thibaut

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