If this gorgeous film from Expedia doesn't tempt Americas to visit Australia, then possibly nothing will.
The travel firm has launched a 360 degree video in conjunction with Tourism Australia, giving breathtaking views of some of Australia's most incredible and remote locations. Viewers can experience the underwaters of Ningaloo Reef, the forests of Dandenong Ranges, and the cliffs of Cape Huay in the Tasman National Park, while getting right up close to kangaroos and whale sharks. The ad is set to a poem based around the line "How far would you go for the things you love?"
Running on Expedia's YouTube and Facebook channels, the film was created by 180 L.A. and directed by Mike Daly at Exit Films, with post production by Media Monks. Filming required a customized five-camera Sony A7 rig for traveling into remote locations while Nuke software was used to stitching and compositing of the images to create the 360-degree effect.
The campaign is designed to boost visitor numbers to Australia, which, according to Expedia, is the number one international destination on Americans' bucket lists, yet ranks 20th on the list of countries they actually visit.
"The campaign doesn't hide Australia's perceived negative, which is how far it is, but rather, leans into it," said Pierre Janneau, creative director, 180 L.A. "Yes, Australia is far, but if you're really into the things you say you're into, how far will you go for them? This is a challenge meant to both inspire and to drive reconsideration for the destination."