Bud Light's Super Millennial-y Ad Makes Fun of Millennial-Themed Ads

U.K. Spot from Wieden + Kennedy Positions Brand as a 'Light-Hearted Beer for a Try-Hard World'

Published On
Oct 17, 2017

Editor's Pick

Bud Light is hoping to stand out in the crowded U.K. beer market (where it's only just launched) with an approach that pokes fun at the current state of advertising.

A new spot by Wieden + Kennedy London features a song that starts with the lyrics: "Super-cool girl, aspirational friends. Lifestyle ad with Bud Light at the end."

It goes on to feature a bunch of recognizable millennial advertising tropes--people having fun on a beach doing stuff like horse-riding and kite-surfing. There's also some ethnic tribal dancing, a cute rabbit and a guy in tight pants. Bud Light is positioned as a "light-hearted beer for a try hard world." It ends with the tagline "Keep it Light."

The spot was directed by Ali Ali at Sonny London.


Oct 17, 2017
Brand :
Bud Light
Client :
Bud Light
Agency :
Wieden & Kennedy-London
Creative Director :
Ray Shaughnessy
Creative Director :
Dan Norris
Creative :
Adam Newby
Creative :
Will Wells
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Group Account Director :
Nick Owen
Account Director :
Will Hunt
Account Manager :
Holly Baker-Cliff
Planning Director :
Andy Wright
Creative Planner :
Harriet Lowson
Creative Producer :
Danny Wallace
TV Producer :
Richard Adkins
Production Company :
Sonny London
Director :
Ali Ali
Producer :
Tim Wild
Post Production :
Post Producer :
Louise Unwin
Sound Designer :
Aaron Reynolds
Sound Designer :
Wave Studios
Voiceover Artist :
David Callahan
Music and Vocals :
Ned Wolfgang Kelly

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