Bud Light's Super Millennial-y Ad Makes Fun of Millennial-Themed Ads
U.K. Spot from Wieden + Kennedy Positions Brand as a 'Light-Hearted Beer for a Try-Hard World'
Oct 17, 2017
Bud Light is hoping to stand out in the crowded U.K. beer market (where it's only just launched) with an approach that pokes fun at the current state of advertising.
A new spot by Wieden + Kennedy London features a song that starts with the lyrics: "Super-cool girl, aspirational friends. Lifestyle ad with Bud Light at the end."
It goes on to feature a bunch of recognizable millennial advertising tropes--people having fun on a beach doing stuff like horse-riding and kite-surfing. There's also some ethnic tribal dancing, a cute rabbit and a guy in tight pants. Bud Light is positioned as a "light-hearted beer for a try hard world." It ends with the tagline "Keep it Light."