You can stay in this hotel for free if you stay offline

Sweden's Länsförsäkringar has designed a suite where avoiding screen time is the currency

Published On
Jan 23, 2019

Editor's Pick

Swedish insurance brand Länsförsäkringar and its agency, Stendahls, recently introduced a special lamp that glows red when you've had too much screen time. 

Now, it has extended the idea into leisure with a hotel suite that you pay more for if you keep going online. The so-called "Check Out Suite” is a room in at the Hotel Bellora Gothenburg, Sweden that rewards visitors for staying away from their screens. The room is equipped with the aforementioned "Skärmfri" (Screen-free) smart lamp, which calculates how much you pay for the room based on how much time you spend on social media.

If you don't use a screen at all, the room is free. However, as you surf, the light from the lamp gradually changes until it starts to glow red. If it goes red, you then pay full price for the room, 2400 Swedish Kroner. The charge is based on a family of four sharing with 30 minutes of screen time each before it goes red. 

Guests can book the room by emailing [email protected]pen.se by Jan. 31.

 

 

 

Credits

Date
Jan 23, 2019
Client:
Lansforsakringar
Agency:
Stendahls
Creative Director:
Ylva Nestmark
Project Manager:
Karin Hedberg
Art Director:
Oscar Plasidius
Copywriter:
Eva Raberg
Photographer:
Jens Dohnberg
Chief Creative Officer:
Martin Cedergren
PR:
Stendahls
PR:
Annie Lundgren
PR:
Linda Fernell

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