This Instagram filter tells you whose turn is it to do the dishes

Campaign from Brazil's Leroy Merlin is promoted as a 'light-hearted way' to split the chores

Published On
Jul 21, 2020

Editor's Pick

If you're going bonkers over the sheer number of household chores during lockdown, one company has come up with a way to make the division of labor more, er, fun.

Brazilian home improvement retailer Leroy Merlin thinks it may have solved the battle of the spouses (good luck with that one, guys) with an Instagram filter. Created by FCB Brasil, the campaign suggests that you and the person you're arguing with about chores stand side by side and open the filter together. An arrow will appear over a spinning list of chores and, using facial recognition, select one of you to do the chore in question. The filter is available on the brand's Instagram account and will also be promoted via influencers. 

“Household chores can cause conflicts at home, especially during this quarantine. Leroy Merlin takes a playful approach to breaking the impasse, with a friendly and fun solution to the problem,” explains Ariane de Oliveira Silva, content and social networks manager at Leroy Merlin.

Alternatively, the filter might just drive you even crazier. We'll leave you to decide. 

 

 

Credits

Date
Jul 21, 2020
Client :
Leroy Merlin
Agency :
FCB
Strategy creative and production :
Aline Marra
Strategy creative and production :
Anna Martha
Strategy creative and production :
Bibiana Saldanha
Strategy creative and production :
Fabio Simoes
Strategy creative and production :
Julia Cortizo
Strategy creative and production :
Liandra Monteiro
Strategy creative and production :
Marina Gouvea
Strategy creative and production :
Marcella Vendramini
Strategy creative and production :
Marcelo Arteiro
Strategy creative and production :
Patricia Melhem
Strategy creative and production :
Pedro Dorta
Strategy creative and production :
Priscila Áltoé
Strategy creative and production :
Rafael Martins
Strategy creative and production :
Ramon Ballverdú
Strategy creative and production :
Renata Dávila
Strategy creative and production :
Ricardo John
Strategy creative and production :
Thomaz Ballverdú
Client Approval :
Ariane Oliveira
Client Approval :
Julia Vaz
Client Approval :
Licia Soares
Client Approval :
Nathan Fonseca

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