Mekanism rolls out series of New Year's spots for Peloton

New fully integrated campaign features music from David Bowie and The Weeknd.

Published On
Jan 12, 2022


As the new year arrives and folks rededicate themselves to their fitness goals, Peloton’s new fully integrated campaign joyfully illustrates plenty of ways to do just that. 

In the brand’s latest work from Mekanism, two new spots show the endless variety available on the fitness platform. The portfolio spot, which launched on David Bowie’s 75th birthday, features the iconic track “Let’s Dance,” and a diverse group of characters breaking the fourth wall to show how the unique community supports and encourages each other. It’s also a teaser of what’s to come, as Peloton launches their Bowie Artist Series later this month.


The second spot, featuring “Take My Breath,” The Weeknd’s lead single off of Dawn FM, follows a couple on their journey with a Peloton Bike. However, with scenes featuring yoga, strength training, and app-based workouts, the film proves that the Peloton experience is much, much more than simply a bike.



Jan 12, 2022
Agency :
Client :
Chief Creation Officer :
Ian Kovalik
Executive Creative Director :
David Horowitz
Group Creative Director :
Katie Jensen
Creative Director :
Katrina Mustakas
Creative Director :
Pat Feehery
Associate Creative Director :
Will Knox
Senior Art Director :
Brad Kranjec
Senior Copy Writer :
Sharath Verghese
Cofounder & Group CEO :
Jason Harris
Managing Director :
Tor Edwards
Brand Director :
Tim Leathart
Brand Supervisor :
Richa Shah
Brand Manager :
Jeremy Wood
Chief Strategy Officer :
Ambika Pai
Group Strategy Director :
Ben Philips
Account Strategy Director :
Maya Goldberg
Head of Media :
Carrie Dino
Senior Comms Strategist :
Jessica Chen
Head of Production :
Dave Evans
Executive Producer :
Mary Crosse
Senior Producer :
Nellie Medina
Senior Producer :
Emily Jaslove
Producer :
Kash Blagrove
Producer :
Meghan Miller

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