Mekanism rolls out series of New Year's spots for Peloton
New fully integrated campaign features music from David Bowie and The Weeknd.
Description
As the new year arrives and folks rededicate themselves to their fitness goals, Peloton’s new fully integrated campaign joyfully illustrates plenty of ways to do just that.
In the brand’s latest work from Mekanism, two new spots show the endless variety available on the fitness platform. The portfolio spot, which launched on David Bowie’s 75th birthday, features the iconic track “Let’s Dance,” and a diverse group of characters breaking the fourth wall to show how the unique community supports and encourages each other. It’s also a teaser of what’s to come, as Peloton launches their Bowie Artist Series later this month.
The second spot, featuring “Take My Breath,” The Weeknd’s lead single off of Dawn FM, follows a couple on their journey with a Peloton Bike. However, with scenes featuring yoga, strength training, and app-based workouts, the film proves that the Peloton experience is much, much more than simply a bike.
Credits
- Date
- Jan 12, 2022
- Agency :
- Mekanism
- Client :
- Peloton
- Chief Creation Officer :
- Ian Kovalik
- Executive Creative Director :
- David Horowitz
- Group Creative Director :
- Katie Jensen
- Creative Director :
- Katrina Mustakas
- Creative Director :
- Pat Feehery
- Associate Creative Director :
- Will Knox
- Senior Art Director :
- Brad Kranjec
- Senior Copy Writer :
- Sharath Verghese
- Cofounder & Group CEO :
- Jason Harris
- Managing Director :
- Tor Edwards
- Brand Director :
- Tim Leathart
- Brand Supervisor :
- Richa Shah
- Brand Manager :
- Jeremy Wood
- Chief Strategy Officer :
- Ambika Pai
- Group Strategy Director :
- Ben Philips
- Account Strategy Director :
- Maya Goldberg
- Head of Media :
- Carrie Dino
- Senior Comms Strategist :
- Jessica Chen
- Head of Production :
- Dave Evans
- Executive Producer :
- Mary Crosse
- Senior Producer :
- Nellie Medina
- Senior Producer :
- Emily Jaslove
- Producer :
- Kash Blagrove
- Producer :
- Meghan Miller
Need a credit fix? Contact the Creativity Editors
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