As the new year arrives and folks rededicate themselves to their fitness goals, Peloton’s new fully integrated campaign joyfully illustrates plenty of ways to do just that.
In the brand’s latest work from Mekanism, two new spots show the endless variety available on the fitness platform. The portfolio spot, which launched on David Bowie’s 75th birthday, features the iconic track “Let’s Dance,” and a diverse group of characters breaking the fourth wall to show how the unique community supports and encourages each other. It’s also a teaser of what’s to come, as Peloton launches their Bowie Artist Series later this month.
The second spot, featuring “Take My Breath,” The Weeknd’s lead single off of Dawn FM, follows a couple on their journey with a Peloton Bike. However, with scenes featuring yoga, strength training, and app-based workouts, the film proves that the Peloton experience is much, much more than simply a bike.