Arla Introduces Icelandic Yogurt With Charming Tale of a Town With One Phone
Dougal Wilson Directs Spot Promoting Skyr Brand to Europe
Editor's Pick
Wieden & Kennedy London called on the services of director Dougal Wilson (veteran of the John Lewis ads and so known for getting charming performances out of kids) for its client, dairy giant Arla, to introduce the Icelandic yogurt brand Skyr to Europe.
The beautifully filmed spot tells the tale of a remote Icelandic town with only one telephone back in the '60s. A young boy is charged with delivering telephone messages to the townspeople, battling snow and ice to deliver the content, sometimes mundane (laundry ready for collection) and sometimes momentous (a refused marriage proposal). He's kept going by bowls of Skyr yogurt.
The 90-second TV commercial launched in the U.K. yesterday before rolling out in additional markets including Germany and the Netherlands. It will be supported by outdoor executions using work by the British photographer Andy Sewell, as well as a series of three short documentary films featuring modern day Icelanders. From the doorman at the oldest bar in Reykjavik to one of Iceland's toughest female cyclists, they explain to viewers about Skyr, the dairy product they grew up on.
The product is made from skimmed cows' milk following traditional Icelandic methods, which is claimed to result in "a delicious, silky texture that is low in fat, reduced in sugar and naturally high in protein," according to the firm.
Credits
- Date
- Apr 19, 2015
- Brand :
- Arla Skyr
- Client :
- Arla Skyr
- Agency :
- Wieden & Kennedy-London
- Director :
- Dougal Wilson
- Creative Director :
- Adam & Dave
- Creative Director :
- Larry Seftel
- Copywriter :
- Thom Whitaker
- Copywriter :
- Danielle Noel
- Art Director :
- Thom Whitaker
- Art Director :
- Danielle Noel
- Executive Creative Producer :
- Tony Davidson
- Executive Creative Producer :
- Iain Tait
- Executive Agency Producer :
- Danielle Stewart
- Head of Planning :
- Beth Bentley
- Planning Director :
- Theo Izzard Brown
- Creative Planner :
- Rachel Hamburger
- TV Producer :
- Matthew Ellingham
- Creative Producer :
- Michael Winek
- Production Company :
- Blink
- Director :
- Dougal Wilson
- Executive Producer :
- James Studholme
- Line Producer :
- Ewen Brown
- Director, Photography :
- Karl Oskarsson
- Editorial Company :
- Final Cut
- Editor :
- Joe Guest
- Post Producer :
- Julie Evans
- Visual Effects Company :
- MPC-LA
- Visual Effects Supervisor :
- Bill McNamara
- Flame Artist :
- Tom Harding
- Visual Effects Producer :
- Julie Evans
- Titles/Graphics :
- MPC-LA
- Music and Sound Company :
- Alex Baranowski
- Composer :
- Alex Baranowski
- Sound Designer :
- Anthony Moore
- Producer :
- Becs Bell
- Mix Company :
- Factory
- Mixer :
- Anthony Moore
- Art Director :
- Toby Moore
- Art Director :
- Selena McKenzie
- Copywriter :
- Toby Moore
- Copywriter :
- Selena McKenzie
- TV Producer :
- Greg Hemes
- Production Company :
- TrueNorth
- Editorial Company :
- WracK
- Art Director :
- Kelly Satchell
- Head of Design :
- Karen Jane
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